About Us

Why Join ALA?

We’re your official lash association - check out all your benefits below

(Fun fact: Your membership is a tax write off!)

Browse Our Webinar Replays

New Live Webinar Schedule Posted Every Month! But if you can’t join live, you can watch the recording in the Replay Library.

Instagram Portfolio Building with DenyDiva

Lashing in Layers with Mackenzie G

Lash Finances with PLA VP of Finance

Become a Member Today!

For only $12 dollars per month!

Member Stories

BENEFITS

Sneak a Peek at Some of Our Discounts

Check out What YOUR Membership Includes

FREE Dream Clientele Course
Thanks to LightHeart
20% Off All PLA Products
Thank you to Paris Lash Academy
1 Month Free (Up to 4 sessions) + 15% Off Lifetime Membership
Thanks to BetterHelp
20% Off LASHBASE Products & Education
Thanks to LASHBASE
30% Off Six Months of QuickBooks Online/Payroll
Thanks to Intuit QuickBooks

Partners

Who We Work With

Member Testimonials

Pricing

Membership

Lash Artist Member

Actively Lashing

$145

Annually

Monthly Payments Now Available! Pay only $12 a month! 

Features

Other Membership Options

Student Member

$145

$101.50

Just Starting Out

Monthly Payments Now Available!

Use your school’s discount code to receive 30% off the regular membership

Embark on your lash artist journey with the ALA and enjoy exclusive perks designed just for students at the start of their career.

Features

*while enrolled in a qualified beauty school school or training academy

Business Member

Studio or Brand Owner

$249

Annually

Studio or Brand Owner

Monthly Payments Now Available!

You’ve expanded beyond solopreneur and want to empower your team with special perks. Share your business with the ALA Community!

Features

Not a lash business but still want to join? Contact Us!

ALA Magazine

Explore the latest issue! 

The ALA Magazine is the industry’s premiere lash publication.

Provide your email and get instant access to the digital magazine now.

Blog

Latest Posts

The Version of You Running a $10k Month Thinks Differently

What does she do differently? She probably doesn’t panic after a slow week. She doesn’t make emotional decisions after one cancellation. She doesn’t lower her prices because one client says

The Most Successful Lash Artists Say “No” More Than They Say “Yes”

The most successful lash artists aren’t necessarily the nicest. They’re the clearest. They have policies. They communicate expectations. They protect their schedules. They respect their own time. And in doing

The Lash Artist Edit: A Few Things We’re Currently Obsessed With

Every once in a while, it’s fun to buy something that makes you smile and reminds you how much you love what you do. That’s exactly why we created the

Events

Upcoming Events

Aug

23

Ft. Lauderdale,

Florida

International Esthetics, Cosmetics & Spa Florida

Sep

11

San Diego,

California

LashConference 2026

Sep

16

New York,

New York

Makeup In New York

Not Ready to Join?

Come try one free webinar on us. Submit your email below and we’ll send you a link to our next webinar!

Contact Us

Explore the latest issue! 

The ALA Magazine is the industry’s premiere lash publication.

Provide your email and get instant access to the digital magazine now.