Creating a Beauty Collective with a Mission of Service
The American Lash Association was founded by Michelle Davies in 2022 to help unify and empower the lash artist community. After years witnessing her daughter’s journey from lash hopeful to six-figure lash queen, she realized that most lash artists start out feeling a little lonely and disconnected. The realities of learning a new craft, building a business, and nurturing client acquisition can be daunting.
Often budding lash artists find it challenging to discern what’s the next best step. They spend hours searching through the noise for the right resources, guidance, and direction. With no official organization to help guide them in their process, lash beginners often find themselves in courses run by gurus promising to have “the secret” to success.
It became obvious to Michelle that a unified national organization was needed for this rapidly growing community, and so the American Lash Association (ALA) sparked into reality.
In 2023, Michelle recruited marketing and communications maven, Cristina Fard, as Executive Director to help bring the ALA vision to life. As the Executive Director, Cristina’s mission is to celebrate each artist’s unique journey, knowing that it’s these personal stories that enrich the tapestry of our community. Michelle and Cristina believe the goal of the ALA should always be to empower lash artists, unify the industry, and move the lash profession forward.
Their hope is that by Spring of 2024, the ALA Leadership Council, composed of lash leaders from across the nation, will actively be setting the agenda of the Association. Representing the voices of our members, and setting the national standard for Lash Artistry in the United States.
Join Our Lash Family
Step into a world where your aspirations are understood and your growth is nurtured. Embrace the spirit of camaraderie as we work together to enrich the lash industry and amplify the brilliance of lash artistry.
Become a part of our association, and together, we’ll create a lasting legacy in the world of lashes.
With love ❤️ and lash magic 🪄,
The American Lash Association Team