Join Host Brittany Manney for an exclusive ALA Webinar designed to help lash professionals refine their client retention strategy and build a reliable, rebookable client base.

In this session, you’ll learn how to clearly identify and define your true target audience—so your marketing, pricing, and service structure finally align with the clients you want to attract.

Brittany takes a practical, no-fluff approach to breaking down what a target audience profile really is, why it directly impacts your bookings and revenue, and how it shapes your brand presence both online and in person. You’ll also learn how to stop appealing to bargain shoppers and instead attract clients who understand and value your expertise, professionalism, and artistry.

By the end of the webinar, attendees will walk away with:

• Clarity on who they serve and why it matters
• A defined client profile that guides marketing, pricing, and service decisions
• Tools to communicate more effectively so their message resonates
• Strategies to strengthen retention and encourage repeat bookings
• A framework to build a business that feels aligned, confident, and sustainable

This session is ideal for lash artists, salon owners, and beauty professionals who want to elevate their business model and create long-term client relationships—not just one-time appointments.