At the American Lash Association (ALA), we believe in empowering lash artists to succeed through continuous education and professional growth. That’s why we offer our members access to a variety of free courses and exclusive discounts on top-notch training from the leading brands in the lash and beauty industry. Whether you’re a newcomer looking to refine your skills or a seasoned pro wanting to expand your knowledge, the ALA has something for everyone.
6 Free Courses & Trainings Included with Your ALA Membership
Your ALA membership unlocks a wealth of resources, including FREE courses and trainings from industry-leading educators. These courses are designed to help you sharpen your skills and stay ahead of trends without any added cost!
The Lash Shop – Free Lash Lift Course ($449.99 Value)
Lash lifts are one of the fastest-growing trends in the beauty industry. With this free course from The Lash Shop, you’ll learn the fundamentals of this popular service, from safety protocols to advanced techniques, ensuring you can offer top-tier lash lifts to your clients. (Plus, get 30% off your first order with The Lash Shop!)
Unfold Esthetics – Free Content Creators Guide ($99 Value)
This 79 page e-book is for beautypreneurs at any level designed to break down content and reels to help you develop your own content plan, increase your engagement, and create with intention so you can start using content to grow your business.
The Brow Shop – Free Instant Brow Lift & Tint Lamination Course ($449.99 Value)
Want to expand your skill set beyond lashes? The Brow Lamination Course by The Brow Shop is the perfect way to add brow artistry to your repertoire. This course covers everything from client consultation to executing flawless brow laminations that leave your clients feeling fierce and confident. (Plus, get 30% off your first order with The Brow Shop!)
Light Heart – Free Facebook Ads Course ($198 Value)
Marketing is crucial to building a successful lash business. That’s why we’ve partnered with Light Heart to offer you a Free Facebook Ads Course. Learn how to create high-converting ad campaigns that attract new clients and keep your business thriving—no marketing degree required!
Un-Stripped – Free Speed Lashing 101 Guide ($34.95 Value)
The Speed Lashing 101 Guide is your go-to resource for faster, high-quality lash sets. This 20-page guide covers depth perception, multi-isolation secrets, optimized layering, time-saving techniques, and the Spoolie Lift. Learn to create a lash skeleton, “hop” efficiently, and develop a speed-focused mindset to elevate your lash game.
Beauty Books – Free Lash Business Blockers Mini Course ($99 Value)
Feeling overwhelmed by the demands of your business? The Beauty Books Mini Course dives into the top blockers lash artists face and offers actionable strategies for overcoming them—without burning out. This course is designed to help you streamline your operations and reclaim your time, energy, and passion for your craft.

Major Discounts on Additional Education
In addition to the free courses, ALA members enjoy exclusive discounts on a wide range of educational opportunities from the industry’s leading brands. These savings can help you invest in your career without breaking the bank!
AKI Lashes – $20 Business & Accounting 101 Class ($130 savings!)
- Get access to the Business & Accounting 101 Class for just $20! Specifically designed for the beauty industry, this course will guide you through essential financial strategies using real-world examples to help you manage your lash business.
MacKenzie G – 35% off Training
- Gain expert training with discounted access to in-person and online courses, as well as workshops focused on lash artistry and social media mastery. Perfect for lash artists wanting to enhance both their skills and business presence.
The Money Whisperer – 20% off Coaching
- Organize your business finances with ease and confidence. This coaching helps you understand both the big picture and the details of your finances, giving you peace of mind and a stronger grip on your business’s financial health.
LashBase – 20% off Everything
- LashBase is the UK’s most successful lash extension brand, offering quality products and training. ALA members get 20% off products and mobile education—a great way to level up your skills while stocking your salon.
Light Heart – 30% off Education
- Take advantage of world-class online education from Light Heart. Whether you’re looking to master lash mapping, improve client retention, or even optimize your Facebook ads, this training ensures you stay on top of your game.
Lost Artistry – 15% off Your First Order
- As a partner of the ALA, Lost Artistry offers budget-friendly lash products and global lash education. Founder Kaitlyn Elford’s 14 years of expertise are available to help you grow your skills and build your business with confidence.
Lash Happy – 15% off Products & Workshops
- Created by lash artist Malaena Kelson, Lash Happy provides the world’s first Lash Artist Health Course. Learn how to lash pain-free with Malaena’s patented Lash Wrap and take advantage of workshops and one-on-one consulting designed to help you prevent injuries and work more efficiently.
Un-Stripped – $100 Off The Un-Stripped Method + Speed Lashing 101
- The Un-Stripped Method Masterclass is your go-to for mastering the newest volume fanning technique. Learn the foundations of this method, including tweezer knowledge, lash placement, application tips, and troubleshooting. Master the 1, 2, 3 Motion to create perfect fans in under five seconds with a step-by-step “Fan With Me” section. Plus, enjoy ongoing support by submitting your fanning videos for personalized feedback.

Enhance Your Career with ALA Education
These free and discounted courses are just the beginning! The ALA is dedicated to providing ongoing education and support to help you thrive in your lash career. From mastering lash lifts and brow laminations to learning business strategies and marketing techniques, your ALA membership is your ticket to success.
If you’re not yet an ALA member, now is the perfect time to join and start taking advantage of these educational opportunities. Invest in your skills, save money, and grow your business with the help of the ALA’s trusted partners and resources.
Ready to Get Started?
Become an ALA member today and unlock your free courses and exclusive discounts!