Your intake form isn’t just a formality. It’s your first line of defense, your marketing intel, and the foundation for a safe, professional client experience. But most lash artists are using outdated or vague intake forms that miss the mark. Here are the top three fixes every lash artist should make right now:
- Be Specific About Allergies
Too many forms ask, “Do you have any allergies?” and call it a day. But that question is too broad to be helpful. Most clients will simply say “no” because they’re thinking about food or seasonal allergies, not the adhesives, gel pads, or products you’re using.
The Fix:
“Do you have any known allergies or sensitivities to adhesives, latex, gel pads, or cosmetic products?”
By being specific, you not only protect yourself from liability, but you also open the door to better communication and safer service.
- Include a Clear Cancellation & No-Show Policy
If your client intake form doesn’t require acknowledgment of your cancellation or no-show policy, you’re missing a crucial layer of protection. When issues arise, and they will, you’ll want written proof that the client agreed to your terms.
The Fix:
Include a simple, clearly worded section that requires a signature or checkbox:
“I understand that cancellations made within 24 hours of my appointment may incur a fee.”
This small step reinforces your professionalism and helps avoid awkward (or legally tricky) conversations down the road.
- Ask Where They Heard About You
Most lash artists want to grow their business, but very few are tracking where their clients actually come from. If you don’t know what marketing works, you’re just guessing.
The Fix:
“How did you hear about me? (Instagram / Google / Referral / Walk-in / Other: _____)”
This one question gives you insight into where to invest your time, energy, and possibly money. It also gives you the opportunity to thank loyal clients who send referrals your way.
Updating your client intake form may not be glamorous, but it’s one of the easiest ways to level up your lash business. It’s about more than paperwork, it’s about professionalism, protection, and smart growth.
Make these small changes and watch how they ripple through your client experience and your bottom line.
Want more tips like this? Join the American Lash Association and get access to tools, templates, and training that help you grow your business with confidence.
