Launching Your Dream Lash Studio: A Guide to Must-Have Tools

Launching your own lash studio is an exciting venture! But before you start booking clients, you’ll need to equip yourself with the right tools to create flawless lashes and keep your space comfortable and professional.
We asked our partner, Brittany Hawse, the essentials she bought when starting her business right out of beauty school. From furniture and lighting to lash supplies and marketing materials, this guide will give you an idea of what you might need.
Confessions of a Lash Artist: The Appointment That Didn’t Go as Planned

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
Confessions of a Lash Artist: Isolation Tweezer Stabbing

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
Empowering Lash Artists: How the American Lash Association Supports the Beauty Changes Lives Movement

The American Lash Association (ALA) is a proud member of the Beauty Changes Lives Organization and its Unite as One Coalition. Together, these initiatives are transforming the beauty industry by supporting the next generation of beauty professionals through scholarships, education, and advocacy. Discover how the ALA is part of a unified effort to promote diversity, drive recruitment, and fight for fair regulations in the beauty and wellness sectors, ensuring a brighter future for lash artists and other beauty specialists.
Confessions of a Lash Artist: Fan To The Face & When Morning Sickness Met Starbucks

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
Confessions of a Lash Artist: Double-Booked Oopsie

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
Confessions of a Lash Artist: The Hot Dawg Lady

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
See You at IBS Las Vegas!

Get ready for an exhilarating beauty extravaganza at the International Beauty Show (IBS) Las Vegas 2024, happening from June 22-24 at the Las Vegas Convention Center, West Hall. Presented by AMERICAN SALON and recognized among the fastest-growing trade shows, this event promises three days filled with discovery, renewal, and celebration of all things beauty.
Understanding Associations & The Power in Numbers

Wondering what exactly the American Lash Association (ALA) is? An association is a big group of people who share similar interests and goals. In our case, it’s all about lashes! We provide resources, education, and community for everyone in the lash world. Think of us as your ultimate support system in the lash industry. Our goal? To provide YOU with tons of awesome benefits and perks, like health insurance, exclusive discounts, and industry led live trainings and masterminds to help you thrive in your lash career.
Introducing: Confessions of a Lash Artist

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
See You at Lash Boss Summit Ya’ll!

Lash Boss Summit, hosted by ALA Leadership Council Member Shelby Tarleton, is happening in Austin, Texas, on April 26-27, 2024 and the ALA will be there! This is where industry leaders, lash artists, and enthusiasts from around the globe converge for a weekend of unparalleled insights and networking. This is THE midwest lash event you don’t want to miss!
ALA Member Lash Giveaway #LashLotto

Don’t miss out on the excitement of the ALA Member Lash Giveaway, our biggest lash event of the year! Join us for a week-long celebration starting on April 15th, 2024, as we express our gratitude to our incredible community of lash artists and partners. With daily giveaway drawings from April 22nd to April 27th, tune in to our Instagram LIVE for your chance to win amazing prizes from some of your favorite lash industry brands! #LashLotto
Your Lash Artist Business Checklist

This comprehensive guide is designed to assist aspiring lash entrepreneurs in laying the groundwork for their businesses. Covering essential steps from certification and branding to financial management and marketing strategies, this checklist provides a clear roadmap for success in the lash industry. With practical tips and resources tailored specifically for lash artists, this checklist serves as a valuable tool to help individuals navigate the complexities of starting and running a thriving lash business.
The Art of Designing a Luxury Lash Session

Step into the world of opulence as we unveil the secrets to crafting a luxurious eyelash extension appointment. Explore the art of crafting luxurious experiences in your lash salon by going beyond the routine, offering clients an indulgent experience that they remember long after their appointment. Learn how to infuse indulgence into every aspect, from welcoming clients with warmth and complimentary treats to ensuring unmatched comfort during their sessions. Discover the secrets to creating a personalized, serene, and sophisticated atmosphere that turns routine lash appointments into memorable moments of luxury.
Unmasking the Psychology of Impostor Syndrome in Lash Artistry

Explore the pervasive grip of Imposter Syndrome in the lash industry, where success often amplifies self-doubt. Dr. Valerie Young’s classification system exposes the nuanced facets of this psychological phenomenon, shedding light on its varied expressions—from the relentless pursuit of perfection to the unique struggles of solo entrepreneurs in the lash industry. This exploration delves into universal struggles, offering strategic insights for overcoming Imposter Syndrome and fostering a mindset rooted in authenticity and confidence.
The Profound Impact of Gratitude: Unveiling the Art and Science Behind the Practice

Delve into the transformative power of gratitude, an art form that elevates everyday moments and a science backed by neurological and psychological benefits. Explore practical strategies, from gratitude journaling to random acts of kindness, and embark on a journey that cultivates resilience, enhances well-being, and paints your life with the hues of appreciation and abundance.
Unveiling the Power of Numbers: The ALA Census

Curious about the state of the lash industry? The ALA Lash Artist Census is here to offer a deep dive into our community’s diversity, trends, and aspirations.
Building Your Lash Kit on a Budget: Essential Tools for Beginners

Ready to kickstart your lash artistry career without breaking the bank? Discover how to build your essential lash kit on a budget! Our beginner’s guide will help you select must-have tools that won’t dent your wallet.
Starting Your Lash Artistry Journey: Tips for Beginners

Embarking on your lash journey as a beginner? Get ready to explore your lash style, dive into accredited education, and join a supportive network of professionals. With the American Lash Association (ALA) by your side, your path to becoming a lash expert has never been clearer.
Creating a Stellar Lash Portfolio: Showcasing Your Best Work

Gain valuable insights into the art of crafting a captivating lash portfolio. Emphasize the importance of quality over quantity, the role of lighting and clarity, and the power of before-and-after photos.
Tips to Avoid Burnout as a Lash Artist

Discover the ultimate guide to avoiding burnout in the world of lash artistry. Learn how to set boundaries, take lash-cations, connect with fellow artists, and prioritize self-care. Plus, don’t miss out on the secrets to creating a serene lash space and keeping your creative spark alive.