Introducing: Confessions of a Lash Artist

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!

See You at Lash Boss Summit Ya’ll!

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Lash Boss Summit, hosted by ALA Leadership Council Member Shelby Tarleton, is happening in Austin, Texas, on April 26-27, 2024 and the ALA will be there! This is where industry leaders, lash artists, and enthusiasts from around the globe converge for a weekend of unparalleled insights and networking. This is THE midwest lash event you don’t want to miss!

ALA Member Lash Giveaway #LashLotto

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Don’t miss out on the excitement of the ALA Member Lash Giveaway, our biggest lash event of the year! Join us for a week-long celebration starting on April 15th, 2024, as we express our gratitude to our incredible community of lash artists and partners. With daily giveaway drawings from April 22nd to April 27th, tune in to our Instagram LIVE for your chance to win amazing prizes from some of your favorite lash industry brands! #LashLotto

Your Lash Artist Business Checklist

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This comprehensive guide is designed to assist aspiring lash entrepreneurs in laying the groundwork for their businesses. Covering essential steps from certification and branding to financial management and marketing strategies, this checklist provides a clear roadmap for success in the lash industry. With practical tips and resources tailored specifically for lash artists, this checklist serves as a valuable tool to help individuals navigate the complexities of starting and running a thriving lash business.

The Art of Designing a Luxury Lash Session

Skillful stylist is making artificial lashes with concentration. She is sitting near woman and holding tweezers

Step into the world of opulence as we unveil the secrets to crafting a luxurious eyelash extension appointment. Explore the art of crafting luxurious experiences in your lash salon by going beyond the routine, offering clients an indulgent experience that they remember long after their appointment. Learn how to infuse indulgence into every aspect, from welcoming clients with warmth and complimentary treats to ensuring unmatched comfort during their sessions. Discover the secrets to creating a personalized, serene, and sophisticated atmosphere that turns routine lash appointments into memorable moments of luxury.

Unmasking the Psychology of Impostor Syndrome in Lash Artistry

Unmasking the Psychology of Impostor Syndrome in Lash Artistry

Explore the pervasive grip of Imposter Syndrome in the lash industry, where success often amplifies self-doubt. Dr. Valerie Young’s classification system exposes the nuanced facets of this psychological phenomenon, shedding light on its varied expressions—from the relentless pursuit of perfection to the unique struggles of solo entrepreneurs in the lash industry. This exploration delves into universal struggles, offering strategic insights for overcoming Imposter Syndrome and fostering a mindset rooted in authenticity and confidence.

The Profound Impact of Gratitude: Unveiling the Art and Science Behind the Practice

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Delve into the transformative power of gratitude, an art form that elevates everyday moments and a science backed by neurological and psychological benefits. Explore practical strategies, from gratitude journaling to random acts of kindness, and embark on a journey that cultivates resilience, enhances well-being, and paints your life with the hues of appreciation and abundance.

Starting Your Lash Artistry Journey: Tips for Beginners

Lash artist beginning her journey

Embarking on your lash journey as a beginner? Get ready to explore your lash style, dive into accredited education, and join a supportive network of professionals. With the American Lash Association (ALA) by your side, your path to becoming a lash expert has never been clearer.