Holiday Lash Promotions That Don’t Devalue Your Work

The holiday season is one of the busiest and most emotional times of the year for lash artists. Your books fill up faster, clients are preparing for events and photos, and everyone wants to look and feel their best. It’s also the time when many beauty professionals feel pressure to run discounts to stay competitive.
The Lash Artist’s Guide to Boosting Income with Retail Sales

For most lash artists, adding retail to your business isn’t just about making extra money, it’s about elevating your client experience and showing you care about their results between appointments. The best part? Done right, retail can increase your income without adding a single extra client to your schedule.
Get in bestie, we’re going shopping

If you’re a lash artist who lives for cozy hoodies, cute slogans, and stylish studio fits, you’re going to love this roundup. We found some of the cutest lash apparel from top lash brands to help you show off your lash love beyond the treatment room.
📌 We’re Now on Pinterest! Come Pin with the ALA!

Big news, lash artists the American Lash Association is officially on Pinterest! 🎉
Whether you’re deep in your lash artist era, dreaming of your own suite, or building a beauty empire one fan at a time, our Pinterest is here to inspire, educate, and elevate your journey.
Unmasking the Psychology of Impostor Syndrome in Lash Artistry

Explore the pervasive grip of Imposter Syndrome in the lash industry, where success often amplifies self-doubt. Dr. Valerie Young’s classification system exposes the nuanced facets of this psychological phenomenon, shedding light on its varied expressions—from the relentless pursuit of perfection to the unique struggles of solo entrepreneurs in the lash industry. This exploration delves into universal struggles, offering strategic insights for overcoming Imposter Syndrome and fostering a mindset rooted in authenticity and confidence.
The History of Lashes

Read about the history of lash extensions and all about the trends throughout history. A must read for all lash artists, technicians, and lash lovers!
Dispelling Myths About Lash Extensions

Read about the history of lash extensions and all about the trends throughout history. A must read for all lash artists, technicians, and lash lovers!
Neck and Back Stretches All Lash Artists Should Do Daily

People that work desk jobs aren’t the only ones in danger of neck and back pain. Sitting for hours on end is something that goes with the territory for…
Importance of Hydration for Estheticians

Promote the Best Beauty by Filling Up Your Cup Why You Should Make Hydration a Priority as a Beauty Professional A typical day at the salon or spa can…
Connect With Stylists, Get Inspired, And Spread The Love Of Lashing!

What does “community” mean to you? Is it a collective of people that share your values and work towards a common goal? Is it your favorite coworkers giving you…
ALA Leadership Council: How We’re Setting The Highest Standards In Beauty

Every iconic group has a strong leader at the helm. The Plastics had Regina George, Destiny’s Child had Beyonce, and The American Lash Association has an absolutely stacked leadership…
Lash Biz Book Club

As a lash artist I’ve come to be obsessed with podcasts and audiobooks. I also love and adore catching up and having some of the best convos with my clients.
Joining The American Lash Association: What’s In It For Me?

You love lashes. You put in LONG hours to earn your certification. You did hours of research and practice sessions to get the process down. You sat through every…