How to Find the Right Lash Educator: The Checklist Every Artist Needs
Not all lash trainings are created equal, so how do you know if the educator you’re considering is truly worth your time and money?
At the ALA and with the help of the leadership council, we created the Educator Checklist. A 15-page downloadable guide designed to help lash artists confidently choose the right mentor.
Launching Your Dream Lash Studio: A Guide to Must-Have Tools
Launching your own lash studio is an exciting venture! But before you start booking clients, you’ll need to equip yourself with the right tools to create flawless lashes and keep your space comfortable and professional.
We asked our partner, Brittany Hawse, the essentials she bought when starting her business right out of beauty school. From furniture and lighting to lash supplies and marketing materials, this guide will give you an idea of what you might need.
Unlock Free and Discounted Education with Your ALA Membership
Unlock free education and exclusive discounts with your ALA membership! In this blog, we explore the free courses you’ll gain access to, including Lash Lifts, Brow Lamination, and Facebook Ads mastery. Plus, discover major savings on advanced training from leading brands like Light Heart, LashBase, AKI Lashes, and MacKenzie G. Whether you’re looking to refine your skills or build your business, the ALA’s educational resources have you covered.
Navigating the Lash Course Maze: How to Choose the Right Training for Your Career
Choosing the right lash course can be overwhelming with so many options out there. To avoid “analysis paralysis,” it’s essential to consider factors like the instructor’s experience, course reviews, syllabus content, and whether the training is online or in-person. Join Brittany Hawse, Founder of Beauty Books and ALA Leadership Council Member, as she guides you through selecting a course that matches your learning style and career goals, helping you steer clear of quick-fix promises.
Unleash Your Lash Potential with FREE Webinars from the American Lash Association
Join the American Lash Association and experience the benefits first hand with our FREE August webinars featuring lash industry experts Jamie Butler (@lashbase) and Cari McGrath (@lyykelash)! Discover how membership can transform your career with exclusive resources, support, and a thriving community. Register today for our open to the public August webinars!
Understanding Associations & The Power in Numbers
Wondering what exactly the American Lash Association (ALA) is? An association is a big group of people who share similar interests and goals. In our case, it’s all about lashes! We provide resources, education, and community for everyone in the lash world. Think of us as your ultimate support system in the lash industry. Our goal? To provide YOU with tons of awesome benefits and perks, like health insurance, exclusive discounts, and industry led live trainings and masterminds to help you thrive in your lash career.
Your Lash Artist Business Checklist
This comprehensive guide is designed to assist aspiring lash entrepreneurs in laying the groundwork for their businesses. Covering essential steps from certification and branding to financial management and marketing strategies, this checklist provides a clear roadmap for success in the lash industry. With practical tips and resources tailored specifically for lash artists, this checklist serves as a valuable tool to help individuals navigate the complexities of starting and running a thriving lash business.
National Lash Day: A Celebration of Artistry
National Lash Day, observed annually on February 19, transcends the realms of beauty, originating from the prestigious House of Lashes. Beyond a celebration, it’s an ode to the fascinating allure and intricate history of eyelashes. The day prompts enthusiasts to appreciate the diversity and beauty of lashes, fostering a profound understanding of their role in framing the eyes.
The Art of Designing a Luxury Lash Session
Step into the world of opulence as we unveil the secrets to crafting a luxurious eyelash extension appointment. Explore the art of crafting luxurious experiences in your lash salon by going beyond the routine, offering clients an indulgent experience that they remember long after their appointment. Learn how to infuse indulgence into every aspect, from welcoming clients with warmth and complimentary treats to ensuring unmatched comfort during their sessions. Discover the secrets to creating a personalized, serene, and sophisticated atmosphere that turns routine lash appointments into memorable moments of luxury.
Unmasking the Psychology of Impostor Syndrome in Lash Artistry
Explore the pervasive grip of Imposter Syndrome in the lash industry, where success often amplifies self-doubt. Dr. Valerie Young’s classification system exposes the nuanced facets of this psychological phenomenon, shedding light on its varied expressions—from the relentless pursuit of perfection to the unique struggles of solo entrepreneurs in the lash industry. This exploration delves into universal struggles, offering strategic insights for overcoming Imposter Syndrome and fostering a mindset rooted in authenticity and confidence.
