Protect What Matters Most — Exclusive Colonial Life Discount for ALA Members

As a lash artist, you dedicate your time and energy to helping others look and feel confident. But have you taken steps to protect your own future — and the people who depend on you most?
Affordable Health Coverage for Lash Artists — Exclusive AllyHealth Discount for ALA Members

As a lash artist, your focus is on helping others look and feel beautiful but taking care of your own well-being is just as important. That’s why the American Lash Association (ALA) has partnered with AllyHealth, a trusted provider of affordable health coverage for beauty professionals.
We’re Proud Sponsors of LASHCON 2025

If you’re a lash artist looking to elevate your business, expand your network, and gain real business skills that actually grow your income, then there’s only one place to be this year: LASHCON 2025.
We’re beyond excited to announce that we are proud sponsors of this game-changing event designed exclusively for lash artists who want to take their careers to the next level.
Confessions of a Lash Artist: The Appointment That Didn’t Go as Planned

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
See You At LASHCON 2024: The Ultimate Lash Industry Event

If you’re a lash artist, salon owner, or beauty professional looking to take your career to the next level, LASHCON 2024 is the event you don’t want to miss. As the largest and most comprehensive gathering in the lash industry, LASHCON offers an unparalleled experience with education, networking, and shopping all in one place. Here’s what you can expect from this year’s event and why it’s a must-attend for anyone serious about growing their lash business.
Don’t Miss the ALA Open House Webinar on October 2nd!

Ready to take your lash career to the next level? Join us for the ALA Open House Webinar, where you’ll get an exclusive look into the resources and benefits available to ALA members. From expert-led education and discounts on top brands to health benefits and a vibrant member community, this free event is a must for lash professionals looking to grow their business. Hosted by ALA Executive Director Cristina Fard, this is your chance to learn how the ALA can help you succeed.
Confessions of a Lash Artist: Isolation Tweezer Stabbing

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
Empowering Lash Artists: How the American Lash Association Supports the Beauty Changes Lives Movement

The American Lash Association (ALA) is a proud member of the Beauty Changes Lives Organization and its Unite as One Coalition. Together, these initiatives are transforming the beauty industry by supporting the next generation of beauty professionals through scholarships, education, and advocacy. Discover how the ALA is part of a unified effort to promote diversity, drive recruitment, and fight for fair regulations in the beauty and wellness sectors, ensuring a brighter future for lash artists and other beauty specialists.
Confessions of a Lash Artist: Fan To The Face & When Morning Sickness Met Starbucks

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
Unleash Your Lash Potential with FREE Webinars from the American Lash Association

Join the American Lash Association and experience the benefits first hand with our FREE August webinars featuring lash industry experts Jamie Butler (@lashbase) and Cari McGrath (@lyykelash)! Discover how membership can transform your career with exclusive resources, support, and a thriving community. Register today for our open to the public August webinars!
Confessions of a Lash Artist: Double-Booked Oopsie

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
Discover the Latest Benefit of Joining the American Lash Association: Colonial Life Supplemental Insurance

The American Lash Association (ALA) is excited to announce a new benefit for its members: Colonial Life Supplemental Insurance. This voluntary benefit program provides financial protection in times of unexpected illness or injury. Colonial Life offers a variety of supplemental insurance plans to meet your unique needs, including accident, cancer, critical illness, disability, hospital confinement indemnity, term life, whole life, and dental insurance. With dedicated benefits counselors and a user-friendly portal, you can easily explore your options and choose the right coverage for you and your family. Join the ALA today to take advantage of this valuable benefit and more!
Introducing Health Benefits for ALA Members with AllyHealth

At the American Lash Association (ALA), we’re always striving to provide our members with the best resources and benefits to support their professional and personal lives. “We’re thrilled to introduce our latest benefit: AllyHealth. With AllyHealth, you and your family can now access high-quality healthcare and mental health support 24/7, with no co-pays or consultation fees,” said ALA CEO & Founder, Michelle Davies.
Confessions of a Lash Artist: The Hot Dawg Lady

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
Introducing: Confessions of a Lash Artist

“Confessions of a Lash Artist” invites ALA members to anonymously share their wildest tales from the lashing room. Submit your stories for a chance to be featured in this exciting new series!
ALA Member Lash Giveaway #LashLotto

Don’t miss out on the excitement of the ALA Member Lash Giveaway, our biggest lash event of the year! Join us for a week-long celebration starting on April 15th, 2024, as we express our gratitude to our incredible community of lash artists and partners. With daily giveaway drawings from April 22nd to April 27th, tune in to our Instagram LIVE for your chance to win amazing prizes from some of your favorite lash industry brands! #LashLotto
Unlock Wellness: Dive into Savings with BetterHelp and YogaWorks Discounts at ALA

Discover a path to holistic well-being with ALA’s latest benefits spotlight. Nurture your mental health with BetterHelp, offering a complimentary month and exclusive discounts for sustainable therapy sessions. Experience the rejuvenating power of YogaWorks at a 20% reduced monthly rate, enhancing not just physical health but also mental clarity—crucial for the demanding world of lash artistry. ALA brings these tailored benefits to prioritize the holistic well-being of lash artists, recognizing the unique challenges and needs within the industry.
Shelby Tarleton of Lash Boss Radio Joins ALA Leadership Council

Shelby Tarleton, the visionary owner of Pink Lady Lash and host of Lash Boss Radio, has officially joined the Association of Lash Artists (ALA) Leadership Council. With a rich history in the lash industry dating back to 2011, Shelby’s commitment to quality lash education and her innovative approach to the industry make her a significant asset to the ALA. As the founder of Lash Boss Retreats and a prominent figure in global beauty conferences, Shelby’s induction into the Leadership Council promises a new era of creativity, professionalism, and collaboration within the lash community.
Christine Petrun of Eyeland Lash Joins ALA Leadership Council

Christine Petrun, founder of Eyeland Lash, has joined the ALA Leadership Council, underlining her commitment to industry excellence and women’s empowerment. Christine’s unique journey from the corporate world to becoming a lash power house showcases her dedication to the art of eyelash extensions and education. Her establishment of Eyeland Lash, driven by a mission to make women feel beautiful, has not only produced satisfied clients but also award-winning lash artists and successful business owners. Now, as an ALA Council member, Christine is poised to contribute her expertise, ensuring elevated standards and exciting initiatives for the lash industry.
Kimber Jaynes of Borboleta Joins ALA Leadership Council

In a groundbreaking collaboration, Kimber Jaynes, the founder of Borboleta, has joined the American Lash Association (ALA) Leadership Council. This alliance marks a pivotal moment, where the forces of Borboleta and the ALA converge to propel the lash profession to new heights of excellence. As a council member, Kimber brings not just her experience and success but a dedicated commitment to shaping the future of lash artistry under the umbrella of the ALA.
Michelle Nguyen of PLA Joins the ALA Leadership Council

Michelle Nguyen, the visionary behind PLA (formerly Paris Lash Academy), has joined the American Lash Association (ALA) Leadership Council! Discover how this collaboration is set to redefine the industry, empower lash artists, and create a legacy of excellence in the lash industry.