If your lash work is stunning but your Instagram captions are falling flat, you’re not alone. Great visuals may stop the scroll, but it’s your words that drive action. Whether you want more bookings, more engagement, or more followers who convert into clients, your caption matters.

Your intake form isn’t just a formality. It’s your first line of defense, your marketing intel, and the foundation for a safe, professional client experience. But most lash artists are using outdated or vague intake forms that miss the mark. Here are the top three fixes every lash artist should make right now:

Let’s talk about the elephant in the lash room: Pricing.
Whether you’re brand new or five years deep into your lash business, you’ve probably asked yourself: “Am I charging the right amount?” or “Will I lose clients if I raise my prices?”