Check out the Latest ALA Blogs
How I’d Grow a Lash Instagram From 0 in 2026
If I had to start over today with a brand new lash page… no clients, no following, no traction. I wouldn’t do what most lash artists are doing. Because growing on Instagram today isn’t about posting more… it’s about posting with direction.
The 5 Business Mistakes Lash Artists Make When They Start Making Good Money
For many lash artists, the first big milestone is getting fully booked. Your schedule is packed. Your clients are loyal. Your income is finally starting to look like a real career instead of a side hustle. But what many lash artists don’t realize is that a new set of challenges appears once you start making good money.
10 Tax Deductions Lash Artists Often Forget
When tax season comes around, many lash artists focus on reporting their income, but the real opportunity often lies in what you’re able to deduct. As a self-employed beauty professional, many of the tools, services, and resources you use to run your business may qualify as legitimate business expenses.
Protect What Matters Most — Exclusive Colonial Life Discount for ALA Members
As a lash artist, you dedicate your time and energy to helping others look and feel confident. But have you taken steps to protect your own future — and the people who depend on you most?
Affordable Health Coverage for Lash Artists — Exclusive AllyHealth Discount for ALA Members
As a lash artist, your focus is on helping others look and feel beautiful but taking care of your own well-being is just as important. That’s why the American Lash Association (ALA) has partnered with AllyHealth, a trusted provider of affordable health coverage for beauty professionals.
New Year, New Vision: The Science Behind Vision Boards (and Why Lash Artists Should Care)
Vision boards tend to get lumped into one category. And often dismissed as impractical or “woo woo.”
The truth?
Vision boards work — and there’s real science behind why.
