Check out the Latest ALA Blogs
What Successful Lash Artists Do Differently (That You Can Start Doing Today)
Ever wonder why some lash artists seem to be booked out for months, raising their prices, and thriving, while others are stuck in a cycle of cancellations, burnout, or barely making ends meet?
It’s not luck. It’s not magic.
It’s a mindset, backed by strategy.
5 Ways Lash Artists Can Book More Clients This Month
Hey lash artists! If your books aren’t as full as you’d like this month, don’t stress. A slow season doesn’t mean you’re doing anything wrong. Sometimes, all it takes is a few intentional tweaks to get that appointment calendar full again.
How to Find the Right Lash Educator: The Checklist Every Artist Needs
Not all lash trainings are created equal, so how do you know if the educator you’re considering is truly worth your time and money?
At the ALA and with the help of the leadership council, we created the Educator Checklist. A 15-page downloadable guide designed to help lash artists confidently choose the right mentor.
Launching Your Dream Lash Studio: A Guide to Must-Have Tools
Launching your own lash studio is an exciting venture! But before you start booking clients, you’ll need to equip yourself with the right tools to create flawless lashes and keep your space comfortable and professional.
We asked our partner, Brittany Hawse, the essentials she bought when starting her business right out of beauty school. From furniture and lighting to lash supplies and marketing materials, this guide will give you an idea of what you might need.
Email Marketing for Lash Artists
Hey lash bestie, let’s talk about the marketing tool that’s low effort, high reward: email. If you think it’s outdated, think again. Email lands directly in your clients’ inboxes, where your message doesn’t have to compete with TikToks or trending audios, or be on social media 24/7
Let’s break down what to send and when! Here are 5 types of emails every lash artist should have in rotation:
ALA Welcomes New and Returning 2025 Leadership Council Members
This year’s council is made up of passionate, dedicated, and experienced lash artists, educators, and industry leaders who are committed to supporting the growth of lash professionals everywhere. Their expertise and insight will help shape ALA’s initiatives, ensuring we continue to provide resources, education, and opportunities that truly make a difference.
