Check out the Latest ALA Blogs

The Lash Artist Edit: A Few Things We’re Currently Obsessed With
Every once in a while, it’s fun to buy something that makes you smile and reminds you how much you love what you do. That’s exactly why we created the Official ALA Shop. Think of it as a collection of lash artist-inspired favorites designed to bring a little extra personality into your everyday life.

Ever Wonder What It’s Like to Do Lashes on Location?
When most people think about being a lash artist, they picture a cozy studio, perfect lighting, your favorite lash bed, and everything exactly where you want it. But sometimes the job takes you somewhere else. If you’ve ever considered taking your services on the road, here are a few things worth knowing.

If you’re struggling, here’s the advice 7 Lash Artists would give you right now:
At some point, almost every lash artist hits a phase where nothing feels like it’s working. You feel behind. You start comparing. You question if you’re even cut out for this. If you’ve been feeling stuck, overwhelmed, or behind… you’re not the only one. And you don’t have to figure it out alone.

How to Fix Inconsistent Income in Your Lash Business
If your income feels inconsistent, one month is great, the next feels slow, and you’re not totally sure why… you’re not alone. This is one of the most common frustrations lash artists face. And it’s usually not because you’re not good at what you do. It’s because your business doesn’t have the structure to create consistent income.

How I’d Grow a Lash Instagram From 0 in 2026
If I had to start over today with a brand new lash page… no clients, no following, no traction. I wouldn’t do what most lash artists are doing. Because growing on Instagram today isn’t about posting more… it’s about posting with direction.

The 5 Business Mistakes Lash Artists Make When They Start Making Good Money
For many lash artists, the first big milestone is getting fully booked. Your schedule is packed. Your clients are loyal. Your income is finally starting to look like a real career instead of a side hustle. But what many lash artists don’t realize is that a new set of challenges appears once you start making good money.