Check out the Latest ALA Blogs

Affordable Health Coverage for Lash Artists — Exclusive AllyHealth Discount for ALA Members
As a lash artist, your focus is on helping others look and feel beautiful but taking care of your own well-being is just as important. That’s why the American Lash Association (ALA) has partnered with AllyHealth, a trusted provider of affordable health coverage for beauty professionals.

New Year, New Vision: The Science Behind Vision Boards (and Why Lash Artists Should Care)
Vision boards tend to get lumped into one category. And often dismissed as impractical or “woo woo.”
The truth?
Vision boards work — and there’s real science behind why.

Why Time Blocking Is a Game-Changer for Lash Artists
Being a lash artist means wearing a lot of hats. You’re not just creating beautiful sets. You’re also the scheduler, marketer, bookkeeper, cleaner, content creator, and emotional support human. And when everything lives on the same day with no structure, burnout isn’t a possibility, it’s inevitable.

Working for someone vs yourself, as a Lash Artist
While entrepreneurship can be rewarding, it is not the only valid or successful path and it should never be treated as the default measure of ambition. In an industry that often celebrates going solo as the ultimate goal, it’s easy to feel like working as an employee somehow makes your career smaller. But the truth?

Holiday Lash Promotions That Don’t Devalue Your Work
The holiday season is one of the busiest and most emotional times of the year for lash artists. Your books fill up faster, clients are preparing for events and photos, and everyone wants to look and feel their best. It’s also the time when many beauty professionals feel pressure to run discounts to stay competitive.

Why Every Lash Artist Needs Liability Insurance, and How ALA Members Get It for Less
As a lash artist, your world revolves around precision, creativity, and trust. You make clients feel confident, beautiful, and seen. But while you’re focused on perfect curls, retention, mapping and client experience, there’s one piece of your business that many neglect: Liability Insurance.