American Lash Association
Guiding the Lash Industry Forward
The ALA promotes professional standards, inclusivity, authenticity, and integrity. Coming from various backgrounds, with a wide range of professional lash experience, the ALA’s mission is to guide the lash industry forward.
About The ALA
There are a number of challenges facing our industry as it grows. The ALA exists to promote our shared professional vision, and empower lash artists to push for best practices that support our sector instead of stifling it. The ALA is comprised of experts from the world of lashing. Individually, they are lash brand owners, lash artists, salon owners, educators, and influencers who together collectively set the Association's agenda.
ALA Goals
Coming Together As A Distinct Sector
To build a solid support network and empower each artist through any challenges they may face in their career.
Helping Our Clients & The General Public
Understand and appreciate our training and values as beauty professionals.
Promoting A High Standard
Around business ethics and social responsibility to create a nationally-respected association for our growing industry.
Explore Our Areas of Focus
Professional Standards
The ALA is working to provide support and guidance on the professional standards our industry should strive to meet in order to best represent our industry, protect our clients, and keep the lash industry growing strong!
Developing A Professional Framework
To uphold and promote a shared vision, the ALA is identifying and communicating best practices and standards to guide our members throughout the stages of their careers.
Defining Values & Ethics
As our industry expands, our conduct matters more than ever! We’re researching and recommending standards around values and ethics, safety, and inclusion to ensure we can help each client look and feel their best.
Leading The Beauty World By Example
By defining a professional code for our community, we can become true trendsetters and spread the love of lashing with passion and sincerity — all while building the most trusted beauty community in the world!
Health & Safety
The ALA is dedicated to promoting practices and standards to protect our profession (and our client’s eyes). It’s not just about keeping a clean workspace, we research and share best practices for safe lash application with all our members — a crucial process for all the new products, tools, and techniques.
Researching & Communicating
The ALA is committed to researching and promoting the safety and health standards that should be employed universally in our industry.
Promoting Best Practices
New products, techniques, and tools hit the market every month. That’s why we research and discuss new best practices with our community to protect both careers and clients.
Raising Awareness
Our goal is to identify and communicate concerns related to products, ingredients, tools, and applications that lash artists should be aware of as they become more popular.
Advocacy
The ALA is taking on efforts to secure our place as a professional sector in the beauty industry. We advise our members on government regulations, professional standards, and public awareness — connecting them with resources and empowering them to be their own advocates.
Identifying Legal Challenges Developing A Professional Framework
The ALA researches and shares the challenges that legislation and regulations bring to our industry, connecting our members with helpful information and educational tools to help them advocate for themselves.
Advocating For Lash Technicians
Lash Artistry is a distinct sector of professionals in the esthetics industry. Our goal is to research and share updates around licensing, best practices, and safe application — inspiring our members to advance their own careers as our field grows.
Encouraging Growth & Development
We want to see each lash artist to succeed in their career. That means we’re committed to give each of our members the advice and professional support to overcome career obstacles and stay competitive.
Accreditation
Through your training and experience, you have the skills to be a lash artist. But an ALA accreditation isn’t about validating your certifications. Our council uses a unique process to acknowledge individuals dedicated to the highest professional standards, representing our field beautifully in the minds of clients, industry players, and the general public.
